Asian Culture Festival in Potsdam

The Asian Culture Festival themed “Fire and Water” opened at Potsdam, Germany on August 4.



Addressing the opening ceremony, Vietnamese ambassador to Germany Nguyen Thi Hoang Anh introduced Vietnamese culture and arts to international friends and thanked Brandenburg state authorities and Potsdam for creating favorable conditions to organize the event successfully.


Representatives from Brandenburg state and Potsdam highlighted the Vietnamese community’s contributions to local economic development and cultural diversification.


The highlights of the festival, a parade of 100 people in Vietnam’s traditional dresses which were made of XQ Vietnam. There are some XQ hand-made embroidery and handicraft works.


There are music, dance and martial art performances to enjoy and also traditional foods and drinks served at various stalls.

(Vietnamcolors & VNexpress)

American artist stitches his way through time


 Wondering how a tiny needle and colourful thread could be used to create such lively works, American artist Daniel Rueffert came to Viet Nam to learn the art and has completed a 10-day course in embroidery with the XQ Hand Embroidery Co in Nha Trang in the central province of Khanh Hoa.

Born in 1948, Rueffert was drafted to fight in the American War in Viet Nam in 1968, but chose to spend four months in jail rather than serve. He then moved to Mexico, where he has lived for 35 years, studying and teaching fine arts and establishing himself as a post-impressionist painter of Mexican lives and landscapes.

He remained curious about Viet Nam, however, and visited the country as a tourist in 2009, saying, “I always wondered what I missed.”

By chance, he discovered Vietnamese embroidered silk paintings at XQ Hoi An in the central city of Hoi An.

“I’m always careful and meticulous in using colours. I was surprised that the embroidery artists didn’t use colours but threads to create wonderful paintings,” Rueffert said. “I spent two years thinking about embroidery and wanted to see my work as embroidery.”

He returned to Viet Nam earlier this month and, by chance, stopped by XQ Ha Noi on Hang Gai Street.

“I never imagined they would teach me,” Rueffert said. “I built an embroidery table and frame and got started.”

He visited XQ’s head office in the Central Highlands city of Da Lat to meet Vo Van Quan, the company’s director and founder. However, Quan has gone to XQ office in Nha Trang City to participate in the Nha Trang Sea Festival.

Rueffert set off to Nha Trang. After an initiation ritual in a Vietnamese ao dai (traditional robe), he was enrolled.

“Rueffert is very studious,” said his supervisor Le Thanh Thuy. “He comes to the embroidery frame at 7am and forgets himself in learning until dusk. He has been a very adept student despite his old age. It often takes two months for a normal student to embroider, but for Rueffert, he could do it after just three days.”

Rueffert said Thuy has been patient and helped him every step of the way.

“At first, everything was difficult for me,” he said. “I forgot myself staying by the embroidery frame, but after three days I only finished half a leaf. I feel my time at the XQ class has gone by so quickly while my passion for traditional Vietnamese embroidery is so great that I have to use my time and try my best.”

Since XQ was founded by Quan and his wife, Hoang Le Xuan, a number of foreigners have come to Da Lat to learn embroidery, but most only stayed a few days, Quan said.

“This is the first time a foreign artist has studied embroidery with all his heart. He has travelled half-way around the world to learn the art,” he said. “I’m sure that Rueffert will be an ambassador for traditional Vietnamese embroidery around the world.”

“I feel very indebted to everyone I met that helped me and there were many,” Rueffert said. “The founder has been very generous with his time and made me feel at home.”

Rueffert’s first embroidery depicts young Vietnamese women working in a field.

“It needs time, but I have been very happy working on it,” Rueffert said.

He plans to return to Da Lat in December to further advance his dream of painting with tiny coloured threads.

Mr Rueffert Daniel in initiation ceremonies.

Mr Rueffert Daniel with XQ’s craftwoman who tough him.

Mr Rueffert Daniel  with his first stitch.

VietNamNet/Viet Nam News



ON 7 JUNE, 2010)


 Today, I am really happy to be in a such beautiful traditional village. I highly appreciate with warmly welcome from Mr. Quan, Mrs. Xuan, XQ Leader board and all XQ staffs.

 I was deeply impressed by the wonderful embroidered portrait  for me.

 I believe you would do more other beautiful pictures with love and effort from your hearts.

 I always  remember this and do my best to strengthen tradition solidarity between two parties , two countries and among peoples of the countries.

 I wish Mr. Vo Van Quan and Mrs. Hoang Le Xuan got the greater achievement to contribute to the country development.

Wish you all healthy. Thank you.

Mr Bouasone Bouphavanh was making Vietnam’s traditional cake at XQ’s historical village

Mr Bouasone Bouphavanh with his orchid in Orchid’s Friendship Garden

Mr Bouasone Bouphavanh with XQ’s craftswomen & artists

Mr Bouasone Bouphavanh with the founder of XQ, Mr Quan Vo Van

The speaking of Denmark Queen




We really appreciate and feel happy about XQ craftswomen emotion for us. I know the deeply spiritual beauty of your culture through the colourful images that I have been enjoyed. You’re upholding a valuable embroidery career here. I believe that it’s contributing to make richer the traditional art as well as to restore the old culture value of Vietnamese people. I also hope I’ll have a chance to come and visit back your country and your company.

Denmark Queen with wishing thread wall at XQ’s historical village.

Denmark Queen and Prince at XQ’s historical village.

  Denmark Queen is enjoying XQ’s hand embroidery artworks.

Denmark Queen with XQ Fashion

Mr Dai Binguo visited XQ Da Lat Historical Village

On 8th  September 2011, Chinese State Councilor Dai Binguo accompanied by Chinese delegation had visited XQ Da Lat Historical Village.

Mr. Vo Van Quan and Mrs. Hoang Le Xuan – XQ Viet Nam Founders together with many XQ Viet Nam artists and artisans warmly welcome and introduce H.E Mr. Dai Binguo about Vietnamese culture through XQ embroidery art.


He always expressed his friendliness and amicability to all xq viet nam artists- artisans and show his high appreciation and interest in Art and Culture as well as the the unique of XQ Dalat historical Village.

He said: It is that xq dalat historical village is the paradise on earth. I promise to promote an exchange between the embroidery craftswomen of two countries – Viet Nam  and China. This visit bring me deep impression and the most pleasantness for a place fulfilled with such Vietnamese culture.

He is really happy and honorable when offered a Hand embroidery scarf by XQ Viet Nam artisans. Then he signed on the both side Lotus artwork to encourage and promote to Xq Viet Nam artists – artisan.

He also offered an Chinese embroidery picture to XQ Viet Nam.

Tự hào thương hiệu Việt

Vào tối 30-7, vào hồi 20h, Lễ tôn vinh và trao cúp “Tự hào thương hiệu Việt” lần thứ II – 2011 được diễn ra tại Nhà hát Lớn Hà Nội,. XQ là một trong 29 doanh nghiệp được trao cúp ở Việt Nam.

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